Demand Generation Marketing Manager

About us:

Tiugo Technologies is a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency and scale their business.

As an affiliate of PSG, one of the country’s top technology investment firms, Tiugo is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration.

How you can make a difference?

As a member of our global, remote, marketing team, you will play a pivotal role in developing and executing highly effective growth and paid media strategies for the company’s brands. You’ll be the lynchpin in developing strategy, campaign planning, execution, measurement, and optimization of our paid search advertising campaigns, defining the right channel mix and budget levels across the buyer’s journey to drive optimal conversions for our sales-led and self-service motions. The ideal candidate will be able to gracefully move from holistic strategy to execution to innovation while working cross-functionally with multiple brands. Experience analyzing performance data, extracting insights, presenting performance reports, and formulating recommendations is a must-have.

This role reports to the Director of Self Service Growth.

What you’ll be doing

• Develop multi-channel paid media strategies and execute campaigns to deliver brand awareness, meet paid acquisition targets, and lower customer acquisition costs.

• Own optimization, execution, and operations across all paid media and paid search channels to support pipeline growth.

• Effectively own and manage significant ad budgets and performance across multiple channels and for multiple brands.

• Partner with product marketing, RevOps, design, and other marketing teams to improve lead-to-opportunity conversions for both self-service and sales-assisted buyer journeys.

• Understand the full buyer’s journey and drive initiatives for growth marketing to support the entire journey with successful paid ad strategies.

• Test and optimize by channel to maximize the performance of campaigns.

• Combine experience, creative thinking, and data-driven insights to recommend and innovate paid media activities.

• Develop and implement strategies to test, optimize, and scale ad campaigns.

• Analyze, proactively communicate, and present results of paid campaigns to cross-functional stakeholders.

Who you are

• 5+ years B2B performance marketing, digital marketing, or growth marketing role managing $1M+ in ad budget, preferably across multiple brands or products.

• Demonstrated success analyzing and implementing paid digital performance media channels, including SEM and display.

• Ability to identify and define KPIs and fluency with digital ad channel metrics, measurement, and analysis.

• Experience contextualizing performance and results and the ability to offer insights and recommendations based on hard data and heuristics.

• Solid understanding of experimentation and A/B testing.

• Strong project management skills, and ability to juggle multiple moving parts simultaneously, sometimes with tight deadlines. While not required, agency experience would be a plus.

• Experience with paid social, programmatic display, and YouTube advertising is a huge plus.

• Deep understanding of developer communities, preferences, and behaviors is preferred, with the ability to create targeted marketing campaigns that resonate with this audience.

Why Join Tiugo:

Our Tiugonauts are a huge part of what makes Tiugo a great place to work! Aside from a great team, some of our benefits include:

• Flexible schedule and the possibility to work fully remotely.

• Professional development resources (up to 5 days of additional leave and 6 000 PLN yearly).

• LinkedIn Learning access.

• Extra leave for Tiugo Day - our company’s foundation day and your birthday.

• Access to a mental health and well-being platform with 24/7 dedicated psychological support.

• 2 weeks of parental leave for our contractors.

* This position may require working times outside of normal business hours to accommodate the needs of a distributed team and ensure deliverables are met across different time zones